Frontend Demand Side Platform (DSP)
DSP Dashboard
PRESALES PROJECT DESIGN AND REQUIREMENTS ONLY
Our client wanted to build a DSP frontend that would plug into a 3rd party backend bidding platform to deliver ads from. The frontend is meant to be a simple design allowing clients to traffic their ad campaigns easily and quickly while offering features most important to the client.
UX & UI Design, 3rd Party Research & Product Requirements
Web
Web Design & Product Requirement Doc
Figma Interactive Prototype
Giving overviews and images are useful but you will have the most fun if you dive into the prototype in Figma.
Follow the link below where you can view all pages as well navigate through a demo of how it would feel to use this system. Note if you are new to figma the top right corner you will find a Play button, click that to start your demo.
DSP Overview
Dashboard Campaign Management & Reporting
Focusing on the request of simplicity and ease of use from the client, I wanted to give as much control as possible to the user from their initial view.
When running campaigns you are focused on meeting and exceeding client KPI’s, as well as making sure you are on budget to spend in full. I felt it would be most beneficial to wanted to split the UI view to so users would be able to easily switch between focusing on Reporting KPI’s and Pacing.
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Pacing View focusing on only showing budget specific items: Budget, Pacing, Optimization Performance & Actual vs Expected Spending.
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Reporting View focusing on any and all metrics captured in the campaign this will allow user to disect their campaign in any and all directions they wish to examine.
Control over Campaign & Line Item Delivery
Control over Campaigns and Line Items setup can make or break any advertising campaign.
At the Campaign level you want to make sure you are controlling the Duration, Budget, Revenue goals and Fees.
Down at the Line Item level however is where you want the system to provide you with every type of targeting and delivery options as possible. The platform needs to ensure you have the ability to target the right types of media both public or private inventories. Allowing you to control which users you wish to hit through Audience segments whether it be 3rd or 1st Party. As well as track those coveted conversions ensuring users are not just interacting with your ads but also achieving the final interaction clients are looking for.
Additional Tools necessary for all DSP’s
Any DSP worth their salt make sure clients can plug not only into public inventory sources but bring in their own private inventory deals.
In addition audience segments and conversions that are tracked in other systems can have issues transmitting back to the 3rd party, losing users or conversions. DSP’s need to ensure that they can provide those 1st party retargeting segments as there will be much smaller loss of audience when tracked within the same system. That goes for conversions also, these should be tracked within the system running the advertisements with a 3rd party ensuring data is lining up.
Private Inventory
Segments
Conversions
